In some back-and-forth correspondence, a parent of a student I tutor and I segued from paleo nutrition and exercise to independence and to tutoring; we ended up coming up with a (hypothetical, in fun) new business name, and the parent came up with a good explanation of the name and a good slogan to go with it, too! The parent said:
I kind of like that….Lone Wolf Tutoring – Setting the Gold Standard in Education
Meant in an entirely positive, Paleo way. Strong in mind and body, individual, not following the pack, wise, self-sufficient, hunter…… you get the idea. Quite fitting for you, I think.
I like it. There’s a Lone Wolf Productions film company…so why not Lone Wolf Tutoring?
Update (5-7-09, 2:10 PM): I am only being rhetorical. I like the name when looked at as above, when looked at as a dignified appelation, but I don’t think the name would go over and be practical in today’s context, where “lone wolf” is a pejorative.